JOB TITLE: Consumer Insights Executive (FMC).

Function: Marketing.

Location: Nairobi Kenya.

ROLE SUMMARY.

Key objectives and expectations from this role. 

Supporting the consumer insights manager in research management processes, ranging from:

• Research setup, facilitating functional processes and interpretation of insights to support decision-making.


• Conducting in-depth analysis to generate insights on consumer and brand health performance.


• Maintenance of trackers to aid in managing and tracking multiple research projects.


• Ensuring projects follow governance protocols during procurement and Contracting stages.


• Driving validation of documentation inputs and project set-up for commissioned studies.


• Effectively communicating regular research updates to key stakeholders.

ACCOUNTABILITIES.

Process Management.

• Managing research processes from set-up to report delivery.


• Ensuring all governance protocols are adhered to at all stages of the research project.


• Ensuring all research inputs are promptly availed and accurately validated to reduce delay in timelines.

Data Management.

• Collect, compile, and manage data from various sources.


• Ensure data accuracy, integrity, and confidentiality.


• Develop and maintain data dictionaries and documentation.

Data Analysis.

• Analyse data to identify trends, patterns, and insights.


• Generate reports and status updates for internal stakeholders.

Cross functional collaboration.

• Work closely with internal stakeholders across different functions to deliver on projects.


• Regular communication and updates to project team and internal stakeholders.

EXPERIENCE, SKILLS, KNOWLEDGE.

General skills required

• Effective interpersonal skills to collaborate with diverse teams.


• Ability to handle multiple tasks and priorities.

Functional skills required.

• Strong research background particularly in consumer research.


• Agility in managing multiple projects and speed in delivering on short notice.


• Strong analytical and problem-solving skills.


• Ability to analyse data and extract meanings and/or trends.


• Strong attention to detail and accuracy.

Education / Qualifications / Experience Required

• University education in Mathematics (Statistics), Business, Marketing or Finance.


• Experience in managing research projects and using different research methodologies.


• Familiarity with communication tools e.g. MS Excel, MS PowerPoint and MS Word.


• Exposure to research and analytical tools e.g. R, SPSS, PowerBI, Tableau.


• Managing internal and external stakeholders.